The Story

Born from passion,
crafted with precision

Andreea Ali, founder of Voce Beauty, celebrity makeup artist based in Paris
Founder

Andreea Ali

Founded by Paris-based celebrity makeup artist Andreea Ali, Voce is the culmination of twenty years spent in the highest levels of the beauty industry. After years of working with clients like Karlie Kloss, Natalia Vodianova, Candice Swanepoel and Angelina Jolie as well as engaging daily with her online community of makeup lovers, Andreea saw what was missing: professional-grade performance products made for the everyday routine.

01

Red carpet to everyday

Voce products function as well on the red carpet as they do in your daily makeup ritual. Whether makeup is your art form of choice, a quick daily ritual or a fun addition on special occasions, Voce is made with you in mind.

02

Buildable & multi-use

Every Voce product is created to be high-performing and long-lasting but also buildable and multi-use so that you can easily go from an every-day look to something more bold and glamorous.

03

Paris meets the world

Born in Paris and built to transition seamlessly across cultures, skin tones and lifestyles. Voce is a brand for everyone, everywhere.

“I wanted to create what I wished existed — makeup that feels like a second skin and performs like a professional tool.”

Andreea Ali